PPC is a great opportunity for e-commerce businesses to maximise revenue and capture a larger audience through strategic advertising. With the ongoing cost of living squeeze shoppers are searching for deals, and your campaigns need to stand out.
At PPC Junkies, we understand how to navigate the competitive business landscape. In this blog, we’ll share 12 essential tips to help you optimise your PPC campaigns, drive traffic, and increase conversions during the year.
Timing is everything for buyers. Many shoppers start planning weeks in advance, while others wait until the last minute. To capture both groups:
Begin your campaigns early to engage planners.
Extend your campaigns through the year to target procrastinators.
This ensures your ads remain visible to shoppers at every stage of their journey.
Shoppers are more active at specific times during the year. Ad scheduling allows you to focus your budget on peak hours and days. Analyse your data to pinpoint when conversions are highest, and ensure your ads run during those periods for maximum impact.
Countdown timers are a simple yet powerful tool to create a sense of urgency. Use countdown ads to show shoppers how much time is left for a deal or promotion. This tactic can nudge potential buyers to act quickly, boosting your conversion rates.
Shopping often happens on mobile devices, but desktop and tablet users shouldn’t be ignored. Review your campaign performance by device and adjust bids accordingly to capture traffic from all sources.
Cart abandonment is common. Remarketing campaigns can re-engage these shoppers, reminding them to complete their purchase. Personalised ads with incentives like discounts or free shipping can be especially effective.
Custom labels in Google Shopping campaigns are perfect for showcasing trending products, gift-worthy items, or bestsellers. By prioritising these products, you can draw more attention and drive higher clicks and conversions.
While exact match keywords are effective for precision targeting, broad match keywords help you reach more shoppers using general or gift-related searches. This is especially useful throughout the year when search behaviour becomes more varied.
Highlight your promotions directly in search results using ad extensions. Whether it’s discounts, free shipping, or exclusive bundles, these extensions make your offers visible, increasing the likelihood of clicks and conversions.
The closer we get to key days, the more competitive the PPC space becomes. Increase bids during critical periods to ensure your ads remain competitive and visible.
Shoppers have different motivations. Some are bargain hunters, others are gift-givers, and some are repeat customers. By segmenting your audience, you can create tailored ads that resonate with each group, improving engagement and conversion rates.
Marketing is a battleground for PPC. Keep an eye on your competitors’ tactics, including promotions, ad messaging, and bidding strategies. Adjust your own campaigns to stay ahead, whether that means tweaking your budget or emphasising your unique selling points.
Your past campaigns are a goldmine of insights. Analyse last year’s performance to identify top-performing ads, keywords, and strategies. Use this data to refine your approach and avoid repeating past mistakes.
Online marketing is make-or-break for ecommerce businesses, and PPC Junkies is here to ensure you succeed. With our expert strategies, cutting-edge tools, and tailored support, we’ll help you stay ahead of the competition and achieve your sales goals.
Ready to maximise your PPC performance this holiday season? Get in touch with PPC Junkies today at 0118 380 0204 or email us at sales@ppcjunkies.co.uk.
Let’s make this your most profitable season yet!